A recent study by Mike Sachoff from Web Pro News showed a perceived value of Social Media of 81% enhanced relationships with customers/clients. With 81% build in company branding. 69% a viable recruitment tool, 64% customer service tool and 46% enhanced employee morale.

The most popular social networking tools being used are Facebook (80%), Twitter (66%), YouTube (55%), LinedIn (49%) and blogs (43%)

"The majority (74%) of executives said they visit social media sites at least weekly to read what customers are saying about their company, while 47 percent routinely monitor competitor's use of social networking. Over a third (36%) search social media sites to see what their employees are sharing and 25 percent use social networking to check the background of a potential employee." per Mike Sachoff.

Interesting, as my perception is that people want to be heard and social networking allows for that, personal or business.  It is all good.

Please post your thoughts,  always welcome to hear from you.